Sustainability, diversity, corporate governance and social responsibility are key topics in contemporary society. Now, the time has come for beauty to make a difference in the world.

Create space and time for beauty as a universal way to connect.

Spread the concept of beauty and create awareness of its true value in the world.

b forever develops projects and initiatives to make beauty visible and tangible within urban areas, companies, institutions and society.

Established in Bolzano in an area of exceptional natural beauty, the Dolomites World Heritage site, b forever is a joint venture between Mafratam and Braindock. As our company name suggests, beauty is a timeless dimension. A shared vision that unites and inspires the founders Marco Podini, Francesca Podini, Christian Girardi and Zeno Kerschbaumer since many years.

We partner with a diverse, global community of aesthetes across arts, design, science, philosophy and business. Their singular objective is to embed beauty at the core of our shared actions and future vision.